Ji created The Bubble Project in 2001 while working as an art director at a major
international advertising agency in New York. The advertising ideas he felt would be
engaging to the public were always killed due to the conservative approach the
industry tends to foster. Most of the ads which ended up getting produced were safe,
ugly, and offensive to the public’s intelligence. Adding to his frustration was the fact
these ads were filling up every corner of the streets. The urge to create a simple
device to instantly break the monotony was born: The Bubble sticker.

Ji feels with the Bubble Project everyone wins. The advertisers get more looks at their
ads when bubbled, while the public gets to express themselves and have fun.

Ji Lee is also the author of the award-winning book: “Univers Revolved: A 3-Dimensional
Alphabet”. Ji’s work has appeared in The New York Times, Wired, The Guardian,
Daily News, UPN 9 News, TVE, among many others.